To what extent are the largest pressure groups the most powerful?

Here is the 3rd (and final) essay that I did on pressure groups

Robyn, UK

To what extent are the largest pressure groups the most powerful?

Some pressure groups are more powerful than others as some succeed while others fail. Success in pressure groups is defined by how they affect government policy, their agenda-setting power and how well they can change peoples ideologies.

Large groups means that they have more members. This in turn leads to more donations. Chequebook groups tend to get most of their finance from their members, for example Greenpeace get 90% of their income from their members. This means that large groups tend to be welahty.

Being a wealthy group means that they have financial and economic power. For example, major corporations such as BP and Shell are the main source of employment and investment in the economy so the government will seek their cooperation. For wealthy groups that aren’t business groups will possess financial strength to employ professional lobbyists and public relations consultants.

However, it is the wealth not the size of the pressure group that makes them economically powerful and the biggest pressure groups are not always the most economically powerful. The CBI are more economically powerful than TUC despite the TUC having 7 million members. This is because although some groups may be small, they can exert influence through their policy expertise and specialist knowledge.

Another good part of being a large group is that they can claim to represent public opinion. NSPCC is an example of this as they ensure that their membership levels stay above 1 million. This means that governments are most likely to listen to them because their members can have an electoral impact.

However having good leadership can be a more direct form of influence than having many members. Having a high profile leader, such as Peter Tatchell of gay rights organization, can help as they have some political skills, political contacts and have developed media and presentational skills.

Lastly, the government’s views are a very important part. A group may very well be large and wealthy, however if the government don’t sympathise with their aims, then it wil be very difficult for them to influence policy. For example, Greenpeace are very large and wealthy but the government rarely listen to them.